How to Acquire and Retain Casino Clients: Must-Know Tips
The iGaming niche is offering a wide range of casinos. According to the Conversion portal, the online gambling market grew by €4.3 billion in 2018. This performance is expected to be €3.9 billion in 2019. Analysts believe that the market will be gaining momentum in the coming years, increasing the number of gambling platforms. Therefore, each resource aims to draw customers’ attention within severe competition. They conduct advertising campaigns, promotions, bonuses, etc. The article reveals how to attract new casino players and retain the old ones.
Role of software in casino reputation
Software used by online casinos plays a crucial role. The integration of games with user-friendly interface, high-quality graphics, interesting design, and good sound will allow gambling resources to engage more customers. Seamless software does not freeze up, positively affecting the portal reputation.
The majority of companies on the foreign iGaming market use software by one or several suppliers. The most popular providers are Microgaming, Net Entertainment, Novomatic, Playtech, RTG, Betsoft, NextGen, Cassava, Play’n Go, Yggdrasil, Quickspin, and Rival. All of them offer a broad choice of casino products.
Despite the fact that software is essential, it takes a back seat in gambling platform promotion. Nick Rudenko, a representative of FavBet, stresses that chasing after high-quality software is not the most important thing. Brand awareness is more significant to casinos.
Initially, gamblers pay attention to the platform reliability. Thus, choosing a casino, users can rely not on software, but on brand recognition and reputation.
Most popular casinos in the CIS: offerings
ТТР, Casumo, Videoslots, Bitstarz, and Bob casino enjoy the greatest popularity in the CIS countries. To acquire clients, they offer a wide range of games, various bonuses, and prompt withdrawals.
ТТР allows to withdraw winnings using Accentpay. This procedure takes only several minutes. However, the casino has a poor bonus program.
Casumo is the European operator providing an access to Novomatic’s licensed games. Withdrawal limits are absent. Moneyistransferredtogambler’swalletswithin12 hours. The company has a loyalty program.
The Videoslots portfolio consists of 2000 games: well-known slots by numerous manufacturers. Gamblers receive funds within 3 hours. They can withdraw no more than €30,000 monthly. The welcome bonus features 20х playthrough.
Bitstarz offers its customersВТСand fiat money games. No withdrawal limits. Players can withdraw money within a few minutes. They can obtain the help of personal VIP managers.
Bob casino holds various promotions as well as offers a great variety of bonuses and reloads. Withdrawal limits are €40,000 per month.
How to retain online casino customers
Attracting a new player to the gambling platform is not enough. One should earn gamblers’ confidence to make them return to the resource and become regular clients. Let’s examine the most efficient ways of retaining online casino users.
CRM systems allow casinos to classify their customers in terms of their in-game preferences and expenditures. Besides, they allow to collect statistics data on gamblers: how much time they spend on a certain game, the amount of the average bet, winning or losing, etc. Analyzing these data, the resource can prepare individual offers for each person.
Using brief push notifications, casinos remind gamblers of the game or inform them of interesting things (e.g. discounts, special offers, additions). They help betting shops and casinos to interact with active players. It is important to take into account that notifications should not look like spam.
During such activities, users receive rewards for performing different tasks, which encourages them to keep participating in games of chance. They can be time-limited tournament tickets, themed events dedicated to holidays, etc.
Special offers are used as a cross-selling tool in the gambling industry. For instance, slot or casino users will be likely thrilled by sports betting promotions. Such offers are mostly efficient when launching a new game.
The most popular kinds of gambling special offers are the following:
- Free play. A gambling platform allows clients to play for free without placing real-money bets.
- Bonuses. Free spins for casinos or free wagers for betting shops.
- Frequent player points. Loyalty programs where players can earn points for being active on the online resource or mobile app.
- Cashback. Such an offer returns users a part of their losses.
The best option for gambling platforms is to create distinctive promotions rather than copy their competitors. Providing gamblers with unique offers, you will be able to spark their interest in your resource.
Acquisition and retention of new online casino customers are a quite difficult, but realistic objective. Apply advanced software, give substantial attention to the brand reputation, encourage players with bonuses and special offers, and then your gambling platform will have better chances of gaining users’ attention.