How to Promote a Casino – Rules and Efficient Methods
To make a land-based or an online casino in-demand and profitable, promotion is required. Different marketing tools exist for this purpose. Read more about how to increase brand awareness in the gambling industry and attract new players in the article below.
Promotion of land-based gambling facilities
Usually, traditional methods are used to promote land-based casinos such as banners, leaflets, outdoor signs, and business cards. Advertising materials should be eye-catching and memorable.
Email marketing also helps to engage and retain customers. Users that have already visited the casino are regularly sent emails of advertising nature. With their help, the player is incentivized to come back to the gambling club.
Another efficient way of making a name for your facility is participation in themed events. Such events allow getting to know about offers of competitors, industry trends, and presenting the brand to the wide public.
Efficient tools for online casino promotion
Today the market offers a great variety of online casinos. To make the platform popular and competitive, much effort should be spent on the advertising campaign. Let’s analyze the most productive marketing tools that help to promote gambling platforms on the Internet.
Google search engine allows direct advertising of gambling only if it complies with the local legislation, industry standards, and rules. However, there are several ways of bypassing the existing restrictions.
Method 1. To set up an additional portal, where the owner should regularly post different materials about gambling and place links to the casino. The portal should not contain direct offers to play games of chance. Such a website will be considered an informational one and will not fall under restrictions. Therefore, it can be included in banner ads.
Method 2. To set up a themed information portal. After the advertising campaign is approved and banner ads are placed, one should make a redirect from the additional portal to the casino website.
One should take into consideration that the use of these promotion methods can lead to fines from Google.
Pre-roll ads in videos
They are advertising insertions in videos. This method is ideal to use on websites designed for watching serials, films, and shows.
One of the most efficient tools for casino promotion. Upon choosing this way of traffic acquisition, the online casino (advertiser) works with owners of themed websites, blogs, and YouTube channels. The advertiser provides affiliates with ad materials and unique links. Affiliates post them on their resources. Once a user clicks the link and visits the casino website and/or fulfills a certain action (for example, makes a deposit), the affiliate gets a cash reward.
They are ads consisting of an image and text. Their main task is to provoke user interest and make the user go to the advertiser website. To achieve this goal, eye-catching images and intriguing headings are the best options.
SEO is used as a marketing tool to bring the website to the top of search engine results and attract traffic. If the gambling platform is optimized correctly, users will be able to find it easily using search systems and keywords or phrases.
As part of SEO, one should:
- form the base of keywords and phrases that characterize the gambling platform best of all;
- develop the website structure;
- interconnect website pages with links (innerlinking);
- create high-quality content using keywords;
- place casino links on third-party websites etc.
SEO of an online portal is a complicated task, so it is better to delegate it to specialists.
One can set up pages, groups, or communities dedicated to gambling on social media (Facebook, Vkontakte, Odnoklassniki, and other platforms) and regularly post themed articles, gambling news, and other materials there. Content should be interesting and unique. It helps to attract the attention of potential customers. Besides, one can place casino ads on third-party pages, in groups and communities. One has to pay for the publication of such materials.
Today a number of countries (including Ukraine) bans gambling and relevant advertising at the legislative level. Businessmen that violate existing rules may be brought to responsibility. Therefore, before the launch of the marketing campaign, one has to study the market well and define what ad types can be used in a certain country. Lawyers can provide assistance in legislative aspects of the gambling business.