Affiliate Programs in the Gambling Vertical: Features and Details. Selection of the Most Popular Programs

Affiliate Programs in the Gambling Vertical: Features and Details. Selection of the Most Popular Programs

On the highly competitive iGaming market, affiliate programs have become one of the most effective marketing tools. With their help, online casinos and betting platforms attract players, and webmasters and affiliates successfully monetize traffic.

Various operators have their own affiliate programs, including those that legally operate in Ukraine. What are affiliate programs and how to work with them? Find out from the article.

Features of affiliate programs in the gambling vertical

An affiliate program is a format of collaboration between an advertiser who delivers a product or service and affiliates who promote it. In the case of a gambling niche, this type of relationship is established between an online casino and/or a betting shop and affiliates represented by webmasters, arbitrage specialists, and blog owners.

Cooperation with the affiliate program is conditionally implemented in several stages:

  1. Affiliates register in the casino affiliate program, choose an offer for promotion, receive a unique affiliate link and promotional materials. They also have access to tools (trackers, applications, etc.).

  2. Affiliates place a link and casino advertisement in various sources, for example, on their own website or blog, on theme forums, integrate it into a YouTube video or Instagram story, etc.

  3. Using an affiliate link, users go to a gambling or betting platform and make a necessary targeted action, for example, register or make a deposit.

  4. The casino pays affiliates their earnings based on the supported payout model.

In affiliate programs that provide gambling offers for promotion, payments are generally made under the following models:

  • Revenue Share (RevShare) – affiliates receive a percentage of the amount lost by the attracted players. Most often, this figure ranges from 25 to 60%. There are dynamic and fixed profit. In the first case, the interest rate depends on the amount of attracted traffic: the larger the volume, the higher the payout. With a fixed amount, the affiliate receives the same percentage regardless of the number of attracted users.
  • CPA is a payment model where a one-time amount is paid for each targeted action performed. The reward can be up to $200 +.
  • Hybrid is a mixed model in which the affiliate is paid a fixed amount per player attracted and a percentage of the amount they lost.

Best gambling affiliate programs in 2021: Top 5

Check out a brief overview of affiliate programs and find offers from top gambling and betting operators that accept traffic from different geos.


The affiliate program of the international betting brand Parimatch provides an offer from a direct advertiser. Affiliates are provided with an account with detailed reports, tracking, applications for Facebook and TikTok.

Payments are made monthly and without delay. Affiliates have access to different withdrawal methods.

The main advantages of the Parimatch affiliate program:

  • promotional materials in different languages ​​with world-famous ambassadors;
  • support service works 24/7;
  • an individual approach to each affiliate;
  • promotions and bonuses for affiliates.

VBET Affiliates

This is an affiliate program of the global gambling and betting operator VBET. For promotion, it offers the company's products presented in the UK, India, Germany and Ukraine. Affiliates can work with all brands at the same time or choose one.

Affiliate payments are made under three models – Revenue Share, CPA and Hybrid. The minimum withdrawal amount is $100.

Advantages of the program include:

  • access to marketing tools;
  • managers help to stay tuned with industry regulatory requirements and comply with applicable rules;
  • payments in the amount of 5% of the commissions received by sub-affiliates;
  • daily statistics updates.

Alpha affiliates

It is an affiliate program in the gambling and betting verticals operating on 38 foreign markets. Provides 11 offers for promotion from online casinos and bookmakers, including LOKI Casino, EU Slot, Mega Pari, Craxy Fox, etc.

The size of commissions for the RevShare model reaches up to 50%. The affiliate program also offers high CPA rates and individual Hybrid deals. Earnings are transferred no later than the 15th day of each month using popular payment systems and in bitcoins.

Alpha Affiliates benefits:

  • support of postbacks;
  • lifetime income and stable payments;
  • no negative balance carry-over;
  • for attracting sub-affiliates, you can additionally receive a bonus of 5% of the NGR of the players attracted by them.

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Pelican Partners

Pelican Partners affiliate network contains offers from successful gambling brands. The commission for the RevShare model varies depending on the volume of traffic and the number of deposits, reaching up to 60%. Moreover, each webmaster is guaranteed to receive 50% of the projects' income within six months from the moment of registration.

The minimum withdrawal amount is $20 only.

Benefits of Pelican Partners:

  • user-friendly interface and a large selection of tools for work;
  • detailed statistics to analyze the results;
  • advice, assistance and support of the affiliates on any issue;
  • payments twice a month.

Pin-Up Partners

This is an affiliate program of the famous Pin-Up bookmaker, which offers its clients a large line of bets on traditional sports, esports and virtual sports.

Pin-Up Partners allows to withdraw the earned funds using popular payment systems, as well as in bitcoins.

The size of the commission for cooperation under the CPA model is $25-50 and up to 50% for RevShare.

The advantages of Pin-Up Partners include:

  • unique promotional materials;
  • detailed statistics;
  • convenient personal account;
  • assistance of a personal manager 24/7.


Promoting offers from online casino and bookmakers is one of the most profitable ways to make money online. After studying all the features of working in the gambling vertical and analyzing the preferences of the target audience, you will be able to successfully attract high-quality traffic and consistently receive a high profit.

Learn how to advertise casinos and betting platforms in Ukraine at a conference that will take place as part of Ukrainian Gaming Week 2022. Join!

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