Player Profile: Representative of Gambling Venue Target Audience
To attract as many online casino visitors as possible, you should form a clear vision of the target guest. It can be done by examining several factors required to draw up a profile.
More than half of the online casino players are people aged 25-44 years. They deposit 100+ dollars while visiting the website. It is also referred to VIP customers and high rollers.
The age segment of 45-55 years accounts for 9% of the total number of guests. The young generation aged 18-24 years is 11% of all casino visitors.
- 80% of online players – men.
- 20% – women.
Men put more money on the average, but women top up a deposit oftener. The female audience is 30% of the total amount of VIP casino clients. Besides, it is more vulnerable to gambling addiction.
Guests of different gender and interest areas prefer the following games:
- Women: spectacular, original slots with symbols represented by clothes, pieces of furniture, serial stars. The game plot should be exciting and interesting.
- Regular clients: generally men. They like classic games of those times when online casinos were not a common phenomenon. For example, Sizzling hot and Ultra hot with modern design and requirements, but still quite familiar.
- Young people under 25: fascinating strategy games with unique graphics and games based on popular serials.
- Intellectuals: such serious games as poker and blackjack involving strategic thinking.
- Adrenaline lovers: vivid and dynamic games with good music, slots, fast winnings.
Online casino guests primarily include trade job representatives, middle managers and people with a high revenue level. The first two categories treat gambling as a way of earnings while the third one considers it as a way of relaxing after a busy working day. The female part of the audience (mainly middle and lower classes) enters gambling websites to feel emotional relief.
Guests have the following common needs:
- adrenaline buzz;
- getting rid of boredom.
Interests of online casino guests
Visitors are engaged in:
- games (mobile and desktop);
- serials and movies;
- alcoholic beverages;
89% of players enter casinos using their smartphones or tablets and only 11% of gamblers prefer desktop computers. It should be taken into account when developing a mobile version of the website.
Three quarters of players are Android owners and a quarter is iOS holders.
The activity on gambling websites is poorer in warm months than in autumn and winter. It is caused by a season of holidays, going out into nature, and walks.
In spring and summer, the peak of user activity is on Thursday and Friday between 17:00 and 23:00. In autumn and winter, users are active on the weekend in the evening. The amount of players decreases by Monday.
Number of hours spent on gambling
More than 40% of users spend three hours per day on a casino website. Every second individual plays 28 minutes daily. After the first deposit, players are highly active within the first 24 hours.
Analyzing the above-mentioned data, we can see a theoretical profile of the perfect player:
- man, 25-35 years old;
- level of income: middle;
- smartphone owner;
- place of living: a medium city lacking live entertainments;
- interests: sports, movies, travel, cars.
Join Ukrainian Gaming Week on April 15-16 in order to obtain more information about online casino customer acquisition and gambling business development.