CEO at Alpha Affiliates Nick Prokofev on Choosing an Affiliate Program in an Interview for Ukrainian Gaming Week 2021

23.02.2021

What are the features of an affiliate program by Alpha Affiliates? What problems can arise when driving traffic to gambling and betting offers? What to look for when choosing an affiliate program? Read in an interview with Nick Prokofev, CEO and co-founder of Alpha Affiliates.

Alpha Affiliates is an affiliate program in the gambling and betting vertical focused on foreign markets. The advertiser is a Bracelet sponsor of Ukrainian Gaming Week 2021.

Read more about the features and benefits of Alpha Affiliates in the interview below.

The interviewer: Ukrainian Gaming Week (UGW)

The respondent: Nick Prokofev (N.P.)

UGW: When was the Alpha Affiliates program founded?

N.P.: Alpha Affiliates team has been working in the gambling vertical since 2012. It was when we created our first licensed projects.

The affiliate program was founded in 2017. Since then, we have been actively attracting traffic and sharing profits with webmasters and arbitrage teams.

UGW: What are the features and benefits of Alpha Affiliates? How does it differ from other affiliate programs operating in the gambling niche?

N.P.: We are a direct advertiser, so we offer best deals for our brands.

UGW: What offers are there in the affiliate program?

N.P.: At the moment, partners have access to 8 brands – Loki Casino, Gunsbet, Goldenstar, Webbyslot, EUSlot, CrazyFox, Savarona, Roku Casino.

UGW: What conditions are used by Alpha Affiliates to work with affiliates?

N.P.: We work under all popular plans: CPA, Hybryd, RevShare.

UGW: Traffic from which countries does the affiliate program accept? What new geos may appear in the near future?

N.P.: We are constantly working on a variety of geo, platforms and licenses. At the moment, we accept traffic from more than 38 countries of the world.

Brands for India and Latin America will be added soon.

UGW: Tell us about the main trends in driving traffic to online casino and betting shops.

N.P.: If we take affiliate marketing, everything is consistent here. Quality traffic is driven by SEO and PPC partners.

UGW: How difficult is it to promote gambling projects with affiliate marketing in 2021?

N.P.: It’s pretty difficult. It is always a balance of risks and margin.

UGW: What difficulties can affiliates face when driving traffic to gambling and betting offers? What advice can you give to avoid these difficulties?

N.P.: First, choose an affiliate program that has been operating on the market for a long time. So that there are no surprises when paying the earned commission. Before driving traffic, you need to check the brand for compliance with payment solutions.

Beautiful design can’t replace 1-2 merchants in the geo you need. Our managers will always help you choose a brand with the best conversion for the required location. You can find them in the Telegram group: t.me/alphaaffiliates

UGW: What creatives would you recommend for promoting online casinos and bookmakers?

N.P.: If we’re talking about media traffic, it’s important for a casino that creatives shall bring players, not moneymakers. Thus, creatives that drive excitement will show the best KPI.

UGW: Tell us about the plans of Alpha Affiliates for the next 2-3 years. What projects will be launched in the near future?

N.P.: Development in our company does not stop for a minute! We plan to enter new markets and licenses. In the near future, we will launch a new brand with a poker room.

UGW conference will take place on February 24. Event will unite the leaders of the gambling market to discuss the specifics of running a gambling business in Ukraine.

And Ukrainian Gaming Week 2021 exhibition will take place on March 23-24, where Ukrainian and international companies will present innovative solutions for the gambling industry.

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