Social Responsibility and Customer Focus in Gambling: Meet the First Speakers of Ukrainian Gaming Week 2022

Seamless client relations are the key to successful and profitable businesses. How to establish communications with gamblers and how to respond to their complaints properly? Why is reliable support crucial? Does social responsibility allow improving the brand image and gaining the audience’s credibility?

The most relevant issues will be revealed on March 24 at the conference to be held as part of Ukrainian Gaming Week 2022!

The program of the second day will include a block about social responsibility and customer focus in gambling. Experts with longstanding experience will examine successful case studies, share their expertise, as well as give practical tips on optimizing work with customers of gambling and betting venues.

Meet the first speakers of the conference.

• Viktoria Rassokhina, a co-founder of the service for client support quality analysis – DzvinOK. Expert at Call Centers: Best Practices National Community. She has expertise in designing a multi-channel service and customer text support. She has worked on Ukrainian, CIS and European markets.

Presentation: Welcome to Complain! Managing complaints in betting.

• Julia Makarova, a lawyer, Executive Director at Gaming Council Ukraine. President of Global Foundation international charitable fund. Member of the Community Council at the Ministry of Social Policy.

Presentation: Social responsibility in the gambling industry: international experience and its implementation in Ukraine.

Experts will keep discussing critical gambling matters at the panel discussion: Responsible gaming compliance in Ukraine: Taxes, gentlemen's agreement and prevention of illegal activity.

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The conference at Ukrainian Gaming Week 2022 is a place where you’ll obtain access to market insights and expand the list of useful contacts. Attend Ukraine’s major gambling exhibition on March 23-24! It will be quite useful and interesting.

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