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Currently, gambling companies are keeping up with the times and extensively adopting new technologies. One of the most demanded is VR systems. Both online resource owners and gamblers notice the advantages of such solutions. The first ones attract new customers, while the second ones obtain new emotions and impressions. What is virtual reality? How is VR used in gambling, and what are its prospects? These issues are revealed in the article. What is VR? General idea VR, or virtual reality,...

Entering new markets, online casino operators should take into account that customer preferences can greatly vary in certain countries. It is affected by culture features, financial possibilities, and legal standards. Well, what do gamblers in different countries prefer? Gambling in world’s different regions According to BOSS. Gaming solutions, Europe became one of the most profitable regions in 2018. Its gambling gross income was $27.169 million. Visitors of European online gambling resources primarily prefer: slot machines; lotteries; casinos; racing. Asia and...

Online casinos are a potentially profitable, but quite risky business. To succeed in the gambling sector, you should calculate everything at the planning stage. Let’s examine five steps of the online casino development and the importance of each one. Prior to launching your own gambling resource or betting platform, you should clearly realize business features, take into account difficulties that can be faced by newcomers, and discover conditions of a successful start. Online casino development is conditionally divided into several...

To make a land-based or an online casino in-demand and profitable, promotion is required. Different marketing tools exist for this purpose. Read more about how to increase brand awareness in the gambling industry and attract new players in the article below. Promotion of land-based gambling facilities Usually, traditional methods are used to promote land-based casinos such as banners, leaflets, outdoor signs, and business cards. Advertising materials should be eye-catching and memorable. Email marketing also helps to engage and retain customers....

Due to a proper approach to the gambling organization, casinos provide their owners and investors with high income. Let’s examine revenues of large casinos and their shareholders. The gambling industry is a profitable business area, but there are a lot of factors that can negatively affect the popularity of casinos: state regulation, high risks, and severe competition. Regardless of offline or online formats, a gambling venue can either generate large income or cause losses. However, not only do gambling business...