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On the verge of revival of the Ukrainian gambling market, Smile-Expo has planned a massive specialized exhibition – Ukrainian Gaming Week. During its development, we have been closely watching the legislative process of gambling business legalization, analyzing key trends of the industry as well as maintaining contacts with representatives of the state authorities and expert community, to get the most recent insights from the segment. As long as the work on the regulation draft law is still in action, we’ve...
Which marketing strategies can increase casino income? What advertising approaches are the most common at foreign gambling companies? On April 15, СЕО at TREMILL AB Clas Dahlén will share his opinion on the matter at Ukrainian Gaming Week. Speaker’s presentation will be titled: “Marketing strategies that benefit casino income. Best ad cases in gambling”. Key points: marketing strategies and branding that raise operators’ income and double the ROMI; example of relevant advertising cases and the future of Affiliation 3.0. Clas...
Aggregator of payment methods for online business Interkassa will act as an exhibitor at Ukrainian Gaming Week. Interkassa offers a wide choice of payment systems, ensuring high-speed settlements and security of the clients. Aggregator provides over 70 payment solutions that are developed bearing in mind the peculiarities and demands of each business segment. Benefits of Interkassa: one integration – all types of payments. Options with banking cards, e-wallets, terminals, e-money, mobile commerce, payments via Telegram; multicurrency. Due to the offices...
In January 2020, the Verkhovna Rada adopted the Bill No. 2285-d specifying the ground rules of gambling operations in Ukraine. It was supported by 260 members of Parliament. The article reveals the general provisions of the draft law in detail. Types of gambling activities subject to legalization The bill stipulates that Ukraine will legalize the following types of gambling business: land-based casinos; online casinos; land-based betting shops; online betting shops; slot machine halls; lotteries; online poker. Only legal entities are...
Society can treat gambling differently. Some people support the development of the industry, others are against the legalization. That’s why companies operating in the segment shall put some effort into shifting the image towards the positive one. How to improve the attitude towards the gambling business and how this work is completed in various countries? Learn about this on March 11 from Francesco Rodano and Charmaine Hogan from Playtech. Speakers will make a presentation titled: “How to build a positive...
