The Largest Gambling Exhibition in Ukraine: Results of Ukrainian Gaming Week 2021

On September 14-15, international company Smile-Expo organized a major Ukrainian Gaming Week 2021 exhibition with incredible success, which became the largest industry event in the country.

By uniting companies from 15 countries and 3000 visitors at one venue, the event became the best place for exchanging experience, establishing useful contacts and mutually beneficial cooperation.

Let's look back at the brightest moments of the event!

Exhibitors of the exhibition

Ukrainian Gaming Week 2021 was attended by Ukrainian and international companies of various sizes and directions that develop and supply products and services for launching, developing, promoting and scaling the gambling business in the offline and online market segments.

We are proud to present the exhibitors:

  • A transnational company IGT, which manufactures gambling equipment and supplies software for the gambling industry.
  • BetConstruct, a technology and service provider for the gambling industry.
  • Global betting and gambling operator VBET.
  • Favbet betting company.
  • GLobal B2B developer of online slots Endorphina.
  • Marsbet betting company.
  • Supplier of slot machines and arcade skill games Green Jade Games.
  • Gateway for processing crypto payments in the gambling industry CoinsPaid.
  • Supplier of products for land-based gambling establishments and betting platforms Digitain.
  • Provider of technologies and services for iGaming platforms in Scandinavia Finnplay.
  • Cascad online payment platform offering custom-made solutions for businesses.
  • Pelican Partners affiliate program.
  • The largest Ukrainian non-bank financial services operator EasyPay.
  • Golden Bet bookmaker.
  • Galaxion, a manufacturer of equipment for slot machine halls and live casinos.
  •, a business information security company.
  • BTC Play brand that will launch a crypto casino.
  • Provider of technical solutions and equipment for the gambling industry Slotegrator.
  • SupportLab company, specializing in the organization of turnkey customer service.
  • Provider of financial solutions Royal Pay.
  • The developer and manufacturer of self-service terminals Technomatika.
  • OPTA group of companies, engaged in the design, installation and configuration of video surveillance, control and management systems.
  • Aggregator and provider of various online gambling solutions SoftGamings.
  • Developer and supplier of game content management and CRM systems Gagarin Group.
  • UGate, a licensed B2B provider of the gaming platform in Ukraine.
  • A software developer for the successful gambling business SlotSoft.
  • Provider of original online games Belatra Games.
  • Latvian bank LPB Bank.
  • Advanced aggregator of payment methods Interkassa.
  • A universal solution for the VOISO call center, designed to interact with customers.
  • Login Casino – an independent business publication about the gambling business.
  • Game studio Booongo, which creates cross-platform HD video slots.
  • International banking ecosystem Bravos Digital.
  • The developer of game content and advertising tools Playson.
  • Provider of B2B services for the gambling industry Oryx Gaming.

At their stands, exhibitors presented high-tech slot machines and automatic roulettes, gambling tables for land-based establishments, cross-platform online slots, popular TV and live games, reliable sportsbook software, innovative platforms for online casinos and self-service terminals, as well as financial, payment, marketing, support services and many other solutions.

Open lecture zone at UGW 2021

Exhibition featured a two-day open lecture zone, where experienced gambling and betting experts, representatives of gambling operators, top managers of leading industry companies, lawyers, marketers, arbitrage specialists, heads of specialized associations and other specialists made their presentations.

The speakers raised relevant questions about the regulation of the gambling industry in Ukraine, doing business offline and online. They talked about gamblers' preferences, popular games, brand promotion, driving traffic to casino and bookmaker sites, organizing a payment system, etc. Also, experts analyzed cases and shared forecasts regarding the further development of the industry.

The speakers included:

  • Artem Kuzmenko – partner at Eterna Law.
  • Tetiana Klymenko – Head of legal department at Law&Trust International.
  • Maryna Zapolska – CEO at Talentgrator.
  • Yaroslav Kot – founder of BelGameDev.
  • Alina Plyushch – co-founder and board member of the Ukrainian Gaming Industry Association.
  • Max Krupyshev – CEO at CoinsPaid.
  • Artem Dmytrenko – СРО at BetConstruct.
  • Anton Svitlychnyi – Head of Partnerships at VBET Ukraine.
  • Roman Chesanovskyi – co-founder of the Leads Kitchen arbitration team.
  • Viktoriia Rassokhina – Head of Sportsbook User Support Department at SupportLab.

The best conditions for networking: VIP and HR zones, speed dating and media locations

To ensure that guests get the most benefits from attending the exhibition, UGW 2021 created various areas for networking, communication with participants, search of job and qualified employees.

Thus, in the VIP zone, VIP ticket owners, sponsors and speakers shared insights and fresh ideas in a narrow circle, as well as discussed important business issues in a comfortable atmosphere.

In the HR zone, owners of specialized companies were looking for employees for their teams, and applicants met the best Ukrainian and foreign employers. Anyone could fill out the form.

Networking in the speed dating format helped the guests to significantly expand the list of business contacts in a short period of time. In the lecture zone, the participants talked, exchanged ideas and appointed personal meetings.

In the press zone, media representatives talked with the exhibitors, took exclusive interviews with heads and top managers of industry companies.

Informal networking: the closed party for VIP ticket owners

The first day of Ukrainian Gaming Week 2021 ended with an amazing party, where only VIP ticket holders, sponsors and speakers gathered at one place. Afterparty guests were able to relax and chill in a cozy atmosphere of the prestigious PM Hall complex, as well as discuss cooperation opportunities in an informal setting.

The unique atmosphere of the evening was created thanks to the rich entertainment program. The guests enjoyed a performance of a cover band and a DJ set, roulette games, blackjack and poker with valuable prizes – MacBook Air, a GoPro camera and AirPods.

UGW Awards

As part of the afterparty, winners of the first Ukrainian award for representatives of the gambling entertainment industry – UGW Awards received their prizes. The prestigious award was presented to the best of the best: companies that have demonstrated significant growth and established themselves as leaders of the reviving Ukrainian gambling market.

Meet the winners in 13 nominations!

  • Best white label supplier – BetConstruct.
  • Best media in the gambling industry – Login Casino.
  • Best land-based industry supplier – Digitain.
  • Best innovation – IGT.
  • Best land-based product – TVBET.
  • Best legal service supplier – Sports & Gaming Lawyers.
  • Best land-based hardware developer – Technomatika.
  • Best land-based hardware supplier – Gambee.
  • Best marketing campaign – PokerMatch.
  • Best marketing agency – Digital Chain.
  • Rising star on the Ukrainian market – VBet.
  • Best casino furniture supplier – GameBridge.
  • Best game developer – Endorphina.

Sponsors of UGW 2021 gambling exhibition

We are happy to present the sponsors of Ukrainian Gaming Week 2021 who provided significant support and helped to make the exhibition even larger and more memorable:

  • Exclusive Sponsor IGT transnational company, one of the leaders on the global gambling market that manufactures equipment for land-based casinos, delivers software solutions, multi-game packages, video slots and services for the iGaming industry.
  • Exclusive Sponsor – supplier of certified software solutions for operations management in the iGaming sphere, SoftSwiss. Its portfolio includes platforms for online casinos, sportsbooks, affiliate marketing, and more.
  • Exclusive Sponsor – global live game provider TVBET, which offers bookmakers and casinos some of the most exciting live betting software in a software integration format.
  • Exclusive Sponsor – developer of the innovative software Evoplay, which supplies gambling operators with over 100 slot machines, table and instant games.
  • Exclusive SponsorBetGames, a reliable provider of live games. The company offers 12 innovative fixed betting games that are easy to integrate and streamed live 24/7.
  • Silver SponsorRoyal Pay brand. It unites a group of companies that provide reliable financial solutions. Offers acquiring on favorable terms and processes up to 5000 transactions per second.
  • HR Sponsor Talentgrator company, which is looking for talents in the gaming field and finds specialists for solving specific problems. Deals with recruiting, headhunting, employment.
  • Lanyard Sponsor – B2B provider BetConstruct, which supplies white label and turnkey website solutions for the gambling industry, software for managing mutual settlements with affiliates, live games, risk management tools, etc.
  • Lanyard Sponsor – the leading online gambling and betting platform VBET. It provides players with a wide line of bets, including over 45 types of sports, as well as a wide variety of casino games. The company is the official licensee of CRGL.
  • VIP Zone Sponsor – developer and supplier of equipment for land-based gambling venues InterBlock. The company's portfolio includes automatic roulettes, tables for blackjack, baccarat and live games. Its products are already supplied to 212 countries.
  • Sponsor of Gambling Zone at UGW partyGagarin Group company specializing in the development, implementation, maintenance of CRM systems and game content management. Provides services for solving the most important business problems, in particular, for retaining players, collecting statistics on marketing campaigns, etc.
  • Bracelet SponsorAlpha Affiliates affiliate program working mainly with foreign traffic. The direct advertiser provides 10 offers for promotion of online casinos and bookmakers.
  • Badge SponsorDigitain, a provider of multichannel platforms for online casinos, betting and land-based venues. Offers innovative and customer-focused solutions to ensure a competitive edge in the iGaming industry.
  • Sponsor of BagsMarsbet betting company, which has been operating since 2013. Clients of the betting platform have access to bets on various sports and esports, as well as live casinos, online games, bingo and much more.
  • Press Zone Sponsor Slot City brand, under which licensed slot machine halls operate in different cities of Ukraine. The brand is managed by Storm International.
  • Transaction Partner – commercial bank IBOX BANK, which provides a wide range of services to individuals and legal entities. In the summer of 2021, it launched an acquiring service for casinos licensed in Ukraine.

Smile-Expo team expresses its sincere gratitude to all speakers, sponsors, exhibitors, media partners and guests for their participation, as well as the colossal interest shown to the exhibition!

We are happy to invite everyone to the second Ukrainian Gaming Week!

The exhibition will take place on 23-24 of March, 2022 at the International Exhibition Center in Kyiv.

The event promises to become even more ambitious and useful for everyone who is interested in the successful development of business on the Ukrainian gambling market.

See you next spring!